Campaign Strategy

Grassroots Mobilization

Community Engagement: Leverage Chris Luchey’s deep connections in Gwinnett and Hall counties to create a grassroots-driven campaign, engaging with local organizations, faith communities, and advocacy groups. Emphasize personal connections, town halls, and community events.

Multicultural Outreach: Prioritize outreach to Latino, African American, and
immigrant communities by emphasizing Chris’ Afro-Latino heritage and Maria’s background as an immigrant and federal worker. Use bilingual campaign materials to engage Spanish-speaking voters.

Digital Strategy

Social Media: Develop a strong social media presence to reach a broad and diverse audience. Platforms like Facebook, Instagram, and TikTok will be used to share campaign messages, policy positions, and real-time engagement with voters.

Email & Text Campaigns: Implement targeted email and text messaging strategies to keep supporters informed and encourage voter turnout.

Website: Create a user-friendly, informative campaign website with donation links, policy breakdowns, and volunteer sign-up forms.

Fundraising

Small-Dollar Donations: Emphasize a grassroots fundraising strategy focused
on small-dollar donations from local supporters.

Local Business Support: Leverage Chris’ entrepreneurial background to
garner support from local business leaders.

Community Fundraisers: Host community events, including house parties, BBQs, and online virtual town halls, to raise campaign funds.

Media & Public Relations

Earned Media: Seek interviews and coverage from local news outlets, particularly those in Gwinnett and Hall counties. Emphasize Chris’ policy platforms and local roots in press releases and interviews.

press Events: Hold regular press conferences on key issues such as healthcare, infrastructure, and voting rights.

Op-Eds & Editorials: Place op-eds in local newspapers that highlight Chris’ vision and legislative priorities.

Voter Registration & Turnout

Partner with voter registration organizations to ensure robust voter registration efforts, particularly targeting underrepresented communities and first-time voters.

Develop a comprehensive Get Out the Vote (GOTV) strategy, including early voting and Election Day efforts, ensuring a high turnout from key demographics.

Coalition Building

Form alliances with advocacy groups focused on gun violence prevention, healthcare, climate change, and labor rights.

Engage local unions, environmental organizations, and civil rights groups to
create a broad base of support across multiple issues.